FRESH EYES MARKETING
Helping you reach new audiences and improving your digital presence
Bespoke marketing support
Creative teams are often stretched, and marketing can easily slip down the list when you're focused on delivering projects, running programmes, and keeping your organisation afloat. That's why we're now offering marketing supporting tailored specifically for charities and CICs in the arts.
Whether you need help reaching new audiences, promoting a show, improving your digital presence, or refreshing your brand, we'll work with you to build clear, simple and achievable strategies that fit your resources.
Our priority is to take the pressure off your team and help you communicate your work in a way that feels authentic, manageable and effective!
Here's how we can support you:
Social Media Strategy & Management
Many charities and CICs struggle to keep on top of social media or don’t know where to start. I can help them build a consistent, meaningful presence across platforms like Instagram, Facebook, and LinkedIn, tailored to their goals and resources.
This could include:
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Social media audit - reviewing what’s working and where improvements can be made.
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Content strategy - a 1, 3, or 6-month plan aligned to their goals, campaigns, and mission.
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Content creation - writing posts, creating reels and visuals, designing branded graphics etc.
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Community engagement - responding to followers, encouraging interaction, managing DMs.
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Monthly reporting - tracking performance and adapting strategy accordingly.
One-Off Audits, Strategy Sessions & Training
For organisations not yet ready to outsource, I can offer short-term support or training to help them feel more confident managing marketing and comms in-house.
Examples include:
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Social media audits with practical, tailored recommendations.
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One-off strategy sessions - brainstorming content ideas, campaigns, or messaging.
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Training workshops - ideal for team members or volunteers new to social media or PR.
Digital Marketing & Comms Support
Clear and consistent communication is key to building supporter trust and engagement. I can help clients streamline their messaging across their digital platforms.
Services might include:
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Email newsletter planning & writing.
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Website copy updates.
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Campaign planning - helping them map out key moments in their calendar and align comms across platforms.
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Google My Business and online presence optimisation.
PR & Media Outreach
Charities and CICs often have amazing stories to tell, but lack the time or know-how to pitch them effectively. I offer both one-off and ongoing PR support, helping organisations get their work featured in relevant media and seen by the people who matter.
Support could include:
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Press release writing and distribution - sharing news about projects, events, or funding wins.
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Pitching to local and regional press - including radio, newspapers, online outlets.
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Identifying PR opportunities - from awareness days, to local interest stories.
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Media kits and boilerplate creation - ensuring their brand and key messages are media-ready.
