Director

Brian Dorgan FCCA

• Xero Champion & Systems Thinker

• Loves Only Fools and Horses

• Everton Fan (sadly)

Brian has over 25 years of accounting and bookkeeping experience across several industries from Media to Theatre. He is currently Head of Finance at Dulwich Picture Gallery.

Brian was previously Finance Manager for the Donmar Warehouse (2013-2018).

He is a Dubliner, but now lives in Beckenham with his wife and daughter.

Director

Jonathan Chartres FCA

• Green Champion & Strategic Thinker

• Loves Sondheim

• Arsenal Fan (gladly)

Jonathan is a fellow of the institute of Chartered Accountants in England and Wales (ICAEW) and has 20 years post qualified experience working in the arts and charity sector.

Jonathan was previously Head of Finance at Secret Cinema (2011) and The Donmar Warehouse (2013-2017).

He lives in Herefordshire, where in his spare time he also works with Flash Theatre Productions CIC.

Finance Assistant

Sam Johnston

• Bookkeeper & Website Guru

• Loves sitcoms

• Enjoys keeping fit!

Sam's educational background is in IT, having studied it throughout school and college. His BTEC Level 3 Extended Diploma gave him an insight into various IT-related subjects, enjoying website development and coding over anything else!

He currently manages the Fresh Eyes website and is gradually taking on Xero clients, utilising work experience acquired in accounts and admin!

He grew up in Hereford, but is now currently living with his family on the outskirts of Abergavenny, still within comfortable driving distance of Hereford.

Management/Business Consultant

Brian Swindley

• MBA, BA(Econ)Hons

• Business and management strategist and performance improvement specialist

• Loves sport and coaching

• Manchester United fan

Brian has over 30 years of experience in leading single and multiple departments (13 in total) across Operations and Commercial, and has improved the results and the culture of each one. He has worked in multi-national companies and Start Ups globally, including an Operations department generating $250M per annum.

Brian has completed his first career in the development of medicines and now helps organisations improve their performance which is his passion, and as his son and daughter have both left home, he has plenty of time to dedicate to this passion.

HR Professional

Sarah Swindley

• FCIPD, B.Sc. (Hons) Psychology, BA (Hons) Interior Design

• HR Professional with extensive experience at senior level across a variety of sectors in:

  • Organisational and Cultural change

  • Executive & Leadership Coaching

  • Generalist HR Business Partnering

• Loves interior design

• Liverpool fan

Sarah has over 30 years of experience in supporting businesses achieve their people goals across a variety of Finance, Software, Pharmaceutical and Public Sectors.  She has explored her more creative side by developing her knowledge of the arts through Interior Design.  What she excels at is helping others achieve their goals.

VAT Director

Alison Hone

Alison helps charities and not for profits deliver tax efficient solutions and solid planning to mitigate VAT liabilities for a wide portfolio of clients, including some of the top fundraising charities, sports clubs, religious organisations, and wildlife trusts in the UK. Her mission is to provide high-quality and tailored VAT advice and support to charities and not-for-profits, and to make a positive difference in their work and impact.

Alison has over 35 years' experience working in VAT for both HMRC, in the accountancy sector and charity sector. She is currently working as a Part Time Tax Adviser at RSPCA, where she is implementing the findings from a VAT review. She is the owner of Alison Hone Limited, an independently owned tax advisory company specialising in charities and not-for-profits. She provides consultancy services to @Sedulo as well on vat issues.

Alison is passionate about helping the sector improve their VAT recovery and compliance, and she contributes articles to Charity Finance Magazine and other publications. She is a qualified Chartered Tax Adviser.

PR, Marketing & Social Media Consultant

Cara Stevenson

• Yoga Enthusiast

• Musical Lover

• Storyteller & Strategic Thinker

Cara is a specialist in PR, communications, marketing and social media, helping brands figure out what they want to say, how they want to say it, and how to get their message in front of the right people.

With over six years of hands-on experience across hospitality, travel, art & lifestyle, food and drink, technology, energy, property and finance, she is used to getting under the skin of a brand quickly and identifying the stories, messaging and campaigns that are most likely to land in the media.

Based in Scotland, Cara has worked with clients across the UK, Europe, the US and Australia, with everything from PR, marketing and social media to integrated campaigns, content creation and brand visibility.

At the core of her work is storytelling. Combining strategic thinking with a proactive, personable and hands-on approach, Cara helps brands communicate more clearly, connect more meaningfully with their audiences and show up with confidence.

Marketing Consultant

Emilie Morris

Emilie is a Marketing and PR pro with a passion for helping brands grow through strategic storytelling and social media. With over 8 years of experience in marketing, PR, and communications, she has worked across a wide range of industries from hospitality and lifestyle brands to corporate law firms and social enterprises.

Combining creative ideas with a practical, results-driven approach, Emilie supports businesses with everything from social media management and content planning, to press outreach, influencer partnerships, and brand campaigns.

Now partnering with the team at Fresh Eyes, Emilie helps our clients boost their visibility, build meaningful connections with their audience, and feel confident in how they show up online.

Marketing Consultant

Damian Kerlin

Damian is an award-winning PR & Communications director,  journalist and broadcaster who leads bold, multi-channel programmes that build reputation and drive measurable impact. He’s delivered high-profile, culturally resonant campaigns across the UK and Europe, translating complex strategy into clear, compelling narratives that connect with real audiences.

Comfortable operating at senior level, he has partnered closely with leadership teams on corporate and reputational communications in high-pressure environments - aligning vision with external perception. He has managed seven-figure budgets, overseen multiple concurrent workstreams and combined strategic oversight with hands-on delivery across media, digital, content and events.

His editorial background sharpens his instinct for story and thought leadership, ensuring everything he produces has clarity and cut-through. He specialises in making communications a growth engine — defining what matters, building systems that scale, and delivering work that strengthens credibility, influence and long-term impact.

Admin Consultant

Emma Cleal

• Remote Office Support 'Person'

• Founder of Be More Frank, a Charitable Fund Close to her Heart, Created in Memory of her Son

• Runs to justify impressive ice cream consumption

Emma brings over 25 years’ experience across small business and charity environments, combining a background in sales with hands-on experience running her own outside catering business.

Through Emma Virtual Assistance, she now works with a range of clients, helping bring structure, calm and efficiency to busy business owners who have better things to do than wrestle their inbox or diary.

She is also the founder of Be More Frank, reflecting her ongoing involvement in the charity sector.

Originally from Sussex, with time spent living in London, Emma has called rural Herefordshire home for the past 19 years, where she lives, works, fundraises and runs (mostly in that order).

IT Specialist

Liam Fitzgerald

With ten years of experience,  Liam has built his career on delivering reliable, secure, and approachable IT support that helps organisations operate with confidence. His work spans installing and maintaining physical networks, implementing virtualisation, supporting hybrid cloud environments across Microsoft Azure and Microsoft 365, and managing the day‑to‑day technical operations that keep organisations running smoothly.

He has led and supported a wide range of projects, from secure network deployments and infrastructure upgrades, to the ongoing maintenance of on‑premises and cloud systems. Much of Liam’s career has been spent working closely with charities and public‑facing organisations, giving him a deep understanding of environments where accessibility, security, and cost‑effectiveness are essential.

He brings a people‑first, tailored approach to every engagement, combining technical expertise with clear, reassuring communication that helps clients feel supported and confident in their technology.

Systems Engineer

Niall Devlin

With nearly a decade of experience in IT support, Niall has worked across schools, managed service providers and the SME sector, delivering reliable and secure technology solutions that enable organisations to operate with confidence.

Niall specialises in understanding the unique IT needs of charities and public-facing environments, where security, accessibility, and value for money are critical. He completed a degree apprenticeship in Digital Technology Solutions and has led and supported projects ranging from secure network implementations to the maintenance of on-premises and cloud infrastructure across Microsoft Azure, Google Cloud Platform, and AWS.

Niall's hands-on experience also includes automating Microsoft 365 administration through a custom-built Python Flask application, managing PBX systems, and providing ongoing proactive support to keep systems resilient, compliant, and fit for purpose.

Recruitment Director

Tristan Shirley (DipRM)

• Civil society fan and recruitment specialist

• Trying to learn French - (C'est difficile!)

• Philosopher & Martial Artist

For more than 15 years, Tristan has dedicated his career to helping purpose-led organisations find and attract exceptional talent.

As the founder of Doing Good Recruitment, he champions ethical, equitable and impactful recruitment practices that enable organisations and candidates to build lasting and meaningful connections.

Before his recruitment career he volunteered and worked across charities, NGOs, and social impact organisations both in the UK and overseas, working in frontline youth engagement, fundraising, events, finance and operations. Tristan is passionate about the small but critical role good recruitment can play for those who work tirelessly to create positive change and their beneficiaries.

Originally from Sussex, but loving London life for 25 years, but now looking to head back to the sticks in the next few years as London is just getting loud.

Business Strategy, Marketing & AI Consultant

Caron Pollard

• CIM (Digital Marketing), Imperial College London (M&A), Intercultural Communication for Global Business

• Croydon FSB Area Lead and host of the Croydon Chats podcast — community rooted and business minded

• Delivers leadership workshops, coaching, and strategy sessions for small teams who need to think bigger

• Believes great strategy should be accessible, not reserved for organisations with deep pockets

Caron is a business strategist and communications specialist who has spent over 20 years helping organisations from SMEs to not-for-profits get clear on where they are going and how to talk about it. She works with leadership teams on business strategy, marketing, and communications, and uses AI-enabled tools to give resource light organisations the capabilities they would otherwise need a much larger team to access. Whether that is sharpening a funder pitch, building and executing a marketing strategy, or running a practical leadership workshop, Caron brings the thinking and the doing.

Team Portrait Artist

Mark Manley

• 3 Minute Doodler

• Artist

• Illustrator

Mark is a freelance artist and illustrator, specialising in portraits of people and animals in a wide range of styles, with a broad range of clients across the globe, from businesses and private individuals, to celebrities.

He has also been commissioned to create artworks of houses, cars, motorbikes, and waterskiing cows. Mark is the official artist for all new illustrations in the Baum Bugle, the official magazine of the International Wizard of Oz club, and was the official colourist for artist John Harold on Rupert Bear’s hundredth birthday story in the Express.

Mark continues to work on Rupert, both with John and also creating his own original art for the Followers of Rupert.